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Tenacity Versus Failing Early (and Often)
This concept started taking off in the early 2000's with the push of Web Services and today it's at a point where any application you're building needs to take into consideration, what's already out there. What can I reuse that is already built rather than rewriting it myself? Inside or outside of your organization...
There has been a wonderful move towards API based software development and it is really fostering innovation and making it easier to build web applications, enabling people to focus on delivering value rather than spending time on solving technology problems.
Now an interesting thought would be loose coupling in building hardware. It is now fairly easy to get software companies started with low upfront cost but if you have an idea that needs product manufacturing, there is little reuse of existing parts design hence resulting in high upfront costs before you even get a prototype out there. Imagine an "Open Source Hardware Design" concept as detailed in Hartmut Esslinger's book "A Fine Line: How Design Strategies Are Shaping the Future of Business". If we want to foster innovation in hardware space as well, this is the way to go about it.
In theory, that is now working exactly like expected. (of course, if many components go down, things will start to break apart).